Using Google to innovate and increase sales revenue can seem like a daunting task for the technologically impaired or just the plain old impatient. But, is it really that complicated?Well, yes and no, depending on your skills and interest. But, taking the time to learn how Google can help you innovate can really pay off. In fact, if you don’t like spending time typing at the computer, take the time to learn the big picture — just like any CEO — and then hire a skilled virtual assistant to help you run the show on a day-to-day basis.Most small business owners are familiar with typing in Google.com when they want to research a topic. However, many may not realize that Google is also home to a veritable empire of online tools that offer everything from customized mobile advertising to YouTube. Their services are inexpensive (often free) and give small businesses an edge in an expanding global marketplace. Here are my favorite Google tools. What I love about them: each and every one can help your company’s bottom line…and isn’t that what we’re here for?1. Google Analytics – A free service that tells you where and how traffic from all over the world is coming to your website. In addition to increasing traffic, Analytics helps you know your customers better, find which pages have the highest traffic, and convert visit to your site into sales.2. AdSense – Allows you to make money from the existing content on your site by enabling ads from other companies. This can be a great source of extra income with little work on your part. All you do is allow Google post ads on your site and they pay you according to traffic and click through rates. If your company has mid-to-high levels of traffic in a niche market, AdSense enables you to convert that traffic into an added source of revenue.3. AdWords – This feature levels the playing field and enables small companies to compete on the same level as big corporations. How? By allowing businesses to buy inexpensive search terms and keywords. These words and phrases are available at extremely low rates compared to other marketing mediums like television or radio. Companies selling computers for example can pay for cheap search terms rather than having to put $50,000 for a TV ad buy. Simply select the words your customers or potential customers are likely to search for on Google. Plus, with pay-per-click (PPC) options, you only pay when someone clicks on your company’s ad.4. Display Ad Builder – Don’t have time to design ads? Inside AdWords, the Display Ad Builder tool helps you easily create eye-catching advertisements that often have better click through rates (CTR) than plain text ads. Import your own graphics and/or choose from a range of Google ad display templates.5. Google Checkout – Want to sell your products on your website? Google Checkout lets you transform your existing website into a full-service marketplace for your products. This saves you time, overhead, and helps you reach a larger “ready-to-buy” audience of customers.6. Google Webmaster Tools – http://www.google.com/webmasters/tools/ [FREE] Webmaster Tools allows you to analyze your entire site, find broken links and malware, and review issues that hinder your site’s optimization. Discover what search queries are leading to the highest click-through stats too.7. Blogger – http://www.blogger.com/ [FREE] A blog gives your site fresh content (which Google’s search algorithm likes) so you can develop and engage potential clients with interesting articles on new products, emerging trends, and/or ways to maximize your company’s services.8. Google Offers – This is Google’s answer to Groupon and your opportunity to bring in new local customers. Google Offers gives your business exposure to thousands of local customers looking for savings. Google does all the leg work for you and drives new leads directly to your front door. Plus, customers pre-pay with Google which means you’ll get paid by Google a few days after your offer completes.9. YouTube [FREE] You Tube is the Ultimate “Show and Tell” marketing tool! Because Google owns YouTube, video posts often receive preferential treatment in search rankings. With YouTube, you can visually share tutorials, introduce products or services, share product reviews, and entice customers to take action.10. AdMob Google’s mobile platform AdMob allows you to tap into the emerging smart phone market and create custom ads to access your target audience. As more and more people view content via phones and tablets, making sure your company is aggressively marketing the mobile audience is vital.11. AdWords Website Optimizer [FREE] Assessment is the first step to improving your online presence. AdWords Website Optimizer helps you get direct feedback from visitors of your site, test new content for effectiveness, and discover the language and messaging to maximize conversions. Go Google….check out these tools. You’ll find that they’re well worth your while.